Festival of Marketing

Take your business to the next level with marketing attribution
2020 was a tough year for a lot of industries – but the businesses that thrived were the ones that knew how to spend their marketing budget wisely to increase conversions at the lowest costs.
Join QueryClick CEO, Chris Liversidge, as he discusses why you should be investing in marketing attribution now if you want to take your business to the next level. In this session, he’ll cover:
- A brief outline of processes marketers can implement to achieve effective attribution
- Why Campaign Attribution is the only way forward
- How attribution can help you understand where to better focus your efforts (and money!)
- How to ensure you’ve got the optimal marketing mix
Join us at the event!
More events
-
Successful digital marketing relies increasingly on having a well-executed data strategy. It facilitates informed decision-making, enhanced targeting, and personalisation in marketing messages, accurate performance measurement, and effective ROI analysis. And,...
-
It’s been 4 years since Google first announced it will be removing third-party cookies from Chrome. We’ve had multiple delays since then – but now the change is finally coming....
-
The deadline to move to Google Analytics 4 is just around the corner. So, how can you get prepared to make the change, with minimal impact on your marketing measurement?...