The Power of a Cross-Channel Strategy for Achieving Growth
With spend increasing on digital channels and the threat of saturation and cannibalisation in Paid Search, how can you ensure that you’re using accurate attributed data to minimise wasted spend and optimise your performance marketing efforts?
Join QueryClick CEO, Chris Liversidge, and Performance Marketing Manager at Tesco Mobile, Peter Louca, as they discuss this in detail and cover:
- How QueryClick helped Tesco Mobile save £1 million
- Increasing search ROI by removing cannibalisation
- Using a cross-channel strategy to maximise growth
- The power of Unified Search
Join us at the event!
Successful digital marketing relies increasingly on having a well-executed data strategy. It facilitates informed decision-making, enhanced targeting, and personalisation in marketing messages, accurate performance measurement, and effective ROI analysis. And,...
It’s been 4 years since Google first announced it will be removing third-party cookies from Chrome. We’ve had multiple delays since then – but now the change is finally coming....
The deadline to move to Google Analytics 4 is just around the corner. So, how can you get prepared to make the change, with minimal impact on your marketing measurement?...