eTail Europe
Exploring the benefits of attribution in UK retail
In today’s retail climate, understanding what is (and what isn’t!) working to drive results for your bottom line is essential. That’s where attribution comes in. But outdated models, inaccurate data and bad experiences mean a lot of retailers are still sceptical – meaning they miss out on greater customer acquisition and increased ROI!
Join QueryClick CEO and Founder, Chris Liversidge, on 26th May at 12:05pm as he shares his key learnings and walks you through case study examples of the benefits effective attribution has for retailers. This session will cover:
- Why attribution is broken – and how to fix it
- How to achieve a single customer view
- How to de-silo data in key channels (such as Google and Facebook) for greater ROI
Join us at the event!
More events
-
Successful digital marketing relies increasingly on having a well-executed data strategy. It facilitates informed decision-making, enhanced targeting, and personalisation in marketing messages, accurate performance measurement, and effective ROI analysis. And,...
-
It’s been 4 years since Google first announced it will be removing third-party cookies from Chrome. We’ve had multiple delays since then – but now the change is finally coming....
-
The deadline to move to Google Analytics 4 is just around the corner. So, how can you get prepared to make the change, with minimal impact on your marketing measurement?...
