eConsultancy Live: Unbundling Google Ads and Facebook for Unified Marketing Attribution
Integrating social with the rest of your analytics data can seem like an impossible task. But, with paid social activity increasingly becoming a key part of growth strategies, being able to overcome walled gardens and questionable reporting metrics to get a true understanding of its value is vital for success.
Join QueryClick CEO, Chris Liversidge, at 11.35am on 1st December as he walks through the techniques used to take API data from Google and Facebook and remove cannibalisation by using a new approach to attribution.
In this 30-minute session, Chris will use case study examples to explore the steps and learnings and offer valuable takeaways you can bring to your own optimisation activity and apply immediately.
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