#DMWF Global
Outdated Models & Inaccurate Data: Why It’s Time to Rethink Attribution
Attribution often gets a bad rap because marketers have been burned by it in the past. But what’s really letting marketers down is an over-reliance on outdated ‘data-driven’ attribution models (or simple rules-based models like Last Click and Multitouch) – and broken analytics data.
Join QueryClick CEO & Founder, Chris Liversidge, on 2nd June at 9.30am as he discusses why it’s time to rethink attribution. This 20-minute presentation will cover:
- How the removal of third-party cookies will impact marketers
- Why first-party data is the key to successful attribution
- How to unbundle siloed data within Google and Facebook to boost ROI
Join us at the event!
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