#DMWF Global
Outdated Models & Inaccurate Data: Why It’s Time to Rethink Attribution
Attribution often gets a bad rap because marketers have been burned by it in the past. But what’s really letting marketers down is an over-reliance on outdated ‘data-driven’ attribution models (or simple rules-based models like Last Click and Multitouch) – and broken analytics data.
Join QueryClick CEO & Founder, Chris Liversidge, on 2nd June at 9.30am as he discusses why it’s time to rethink attribution. This 20-minute presentation will cover:
- How the removal of third-party cookies will impact marketers
- Why first-party data is the key to successful attribution
- How to unbundle siloed data within Google and Facebook to boost ROI
Join us at the event!
More events
-
Hear from our Head of Digital Strategy, Scott Donnelly, at this Digital Expert Masterclass Workshop, an online workshop diving into everything SEO as we head into 2025! With AI-generated overviews,...
-
Hear from thought leaders, connect with senior marketers and tackle your biggest challenges at this In-Person Digital Marketing Masterclass. With snappy expert presentations and intimate roundtable discussions, this Masterclass is...
-
Successful digital marketing relies increasingly on having a well-executed data strategy. It facilitates informed decision-making, enhanced targeting, and personalisation in marketing messages, accurate performance measurement, and effective ROI analysis. And,...
