#DMWF Global
Outdated Models & Inaccurate Data: Why It’s Time to Rethink Attribution
Attribution often gets a bad rap because marketers have been burned by it in the past. But what’s really letting marketers down is an over-reliance on outdated ‘data-driven’ attribution models (or simple rules-based models like Last Click and Multitouch) – and broken analytics data.
Join QueryClick CEO & Founder, Chris Liversidge, on 2nd June at 9.30am as he discusses why it’s time to rethink attribution. This 20-minute presentation will cover:
- How the removal of third-party cookies will impact marketers
- Why first-party data is the key to successful attribution
- How to unbundle siloed data within Google and Facebook to boost ROI
Join us at the event!
More events
-
How to futureproof your analytics in a cookieless world The world of marketing analytics has come under fire recently. With massive changes impacting the future of marketing performance and optimisation,...
-
How to Optimise Search in a Cookieless World The removal of cookies is a huge pain point for most marketers right now. But how will this change impact Search specifically?...
-
Navigating Uncertainty in an Evolving UK Market Join us at Performance Marketing World’s Performance Marketing UK Conference on 8th June, where’ll we’ll be taking part in the panel discussion: Performance...
