Outdated Models & Inaccurate Data: Why It’s Time to Rethink Attribution
Attribution often gets a bad rap because marketers have been burned by it in the past. But what’s really letting marketers down is an over-reliance on outdated ‘data-driven’ attribution models (or simple rules-based models like Last Click and Multitouch) – and broken analytics data.
Join QueryClick CEO & Founder, Chris Liversidge, on 2nd June at 9.30am as he discusses why it’s time to rethink attribution. This 20-minute presentation will cover:
- How the removal of third-party cookies will impact marketers
- Why first-party data is the key to successful attribution
- How to unbundle siloed data within Google and Facebook to boost ROI
Join us at the event!
How to futureproof your analytics in a cookieless world The world of marketing analytics has come under fire recently. With massive changes impacting the future of marketing performance and optimisation,...
How to Optimise Search in a Cookieless World The removal of cookies is a huge pain point for most marketers right now. But how will this change impact Search specifically?...
Navigating Uncertainty in an Evolving UK Market Join us at Performance Marketing World’s Performance Marketing UK Conference on 8th June, where’ll we’ll be taking part in the panel discussion: Performance...