#DMWF Global

Outdated Models & Inaccurate Data: Why It’s Time to Rethink Attribution
Attribution often gets a bad rap because marketers have been burned by it in the past. But what’s really letting marketers down is an over-reliance on outdated ‘data-driven’ attribution models (or simple rules-based models like Last Click and Multitouch) – and broken analytics data.
Join QueryClick CEO & Founder, Chris Liversidge, on 2nd June at 9.30am as he discusses why it’s time to rethink attribution. This 20-minute presentation will cover:
- How the removal of third-party cookies will impact marketers
- Why first-party data is the key to successful attribution
- How to unbundle siloed data within Google and Facebook to boost ROI
Join us at the event!
More events
-
The eCommerce North Summit is a boutique live event; a one-day gathering of local eCommerce experts and decision-makers across retailers, brands, merchants and solutions providers. Join QueryClick at the event,...
-
The Richmond Retail & eCommerce Directors’ Forum allows you to make new connections with people face to face, in person, real time. Meeting Joe Kavvadias and Pete Allcock at the...
-
Hear from thought leaders, connect with senior marketers and tackle your biggest challenges at our In-Person eCommerce Masterclass. With snappy expert presentations and intimate roundtable discussions, this Masterclass is the...