Performance Marketing Survey 2022:
Performance Marketing Trends in Online Retail.
Our 2022 performance marketing survey looks at the past two years in retail – and explores what’s next for retailers and retail marketers.
The latest data reveals a key shift in focus. Audiences and channels which were once a safe bet for retailers are no longer a given. And sheds light on where retail marketers should be focusing their time in 2022.
This survey covers everything performance marketers need to know for the year ahead, including the latest trends in SEO and social and the impact of the death of the third-party cookie and iOS14.
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Key notes from the 2022 performance marketing survey:
- We surveyed 150 retail marketing professionals (CMOs, Performance Marketing Directors, eCommerce Directors) from online UK retailers with a minimum digital marketing spend of £500,000 per annum
- 88% of respondents are struggling to compete with online marketplaces such as Amazon, eBay and Etsy
- 67% of respondents have added video to their digital strategy mix
- 54% of respondents saw a decline in revenues from Gen Z
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