How to Maximise Your Facebook and Google Ad Spend

Digital insight for retail marketers.

As the retail sector emerges from a tumultuous period, on the back of a pandemic, it is now left grappling with a range of very different issues and opportunities that will shape the environment for the foreseeable future.

So, how do retail marketers best position themselves to ride this out and take advantage of the increased revenue opportunities that exist in a changed landscape?

What you’ll learn:

  • The current environment for digital marketing in retail
  • The specific measurement challenges facing paid media channels
  • Potential opportunities created by ABV increases
  • How to make the most of your Facebook ad Google Ad spend