Marketing Optimisation Guide
Poor data quality and flawed attribution. The silent killers of marketing ROI.
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![Guide to marketing optimisation](https://www.queryclick.com/app/uploads/2020/07/guide-to-marketing-optimisation-image-min.png)
What’s in the ebook:
- The pressure to justify marketing spend
- The effects of broken attribution on your marketing effectiveness
- The impact on ROI of advertising waste and fraud
- The value of data rebuilding