Guide to Marketing Attribution
Everything you need to know about attribution.
Customer behaviour is constantly changing. So, understanding the entire buying journey and where the opportunities for growth exist is crucial.
That’s where marketing attribution comes in. But, if you’re relying on off-the-shelf attribution solutions, like Google Analytics, then you’re likely only seeing part of the picture.
Our marketing attribution guide has everything you need to know to begin accurately measuring your marketing activity.
Download your copy below.
What you’ll learn from the guide:
- Why effective attribution matters
- Attribution models and why they’re broken
- How to collect and integrate accurate data
- Effective models for today’s marketing ecosystem
- How to drive ROI with visit-level attribution