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What you’ll learn from the guide:
- Why effective attribution matters more now than ever
- The types of models and why they’re broken
- How to collect and integrate accurate data
- Models that are effective for today’s marketing ecosystem
- How to drive ROI with visit-level attribution
Do you really know how all the tactics you employ across every marketing channel work together to acquire new customers?
Now, you can find out with effective attribution to drive improved ROI.