The Paid Search landscape is constantly changing – and the newest kid on the block for us to get our heads around is Performance Max. But what is it? And how can you use it to get the most out of your Google Ads budgets, generate positive ROI and stay ahead of the competition?
Our Paid Search experts, Laura Hood and Malcolm Gibb, take you on a deep dive of Performance Max to uncovering the good, bad and ugly.
What you’ll learn:
- Getting the most out of your Performance Max campaigns
- Key challenges and pitfalls of using Performance Max through real-world examples
- How to optimise and improve performance of Performance Max in Google Ads