QueryClick Insights

ChatGPT Ads swaps hard bid caps for Target CPA and Target CPC from 9 November. The platform is maturing, but the public results show weak conversion, reporting advertisers struggle to trust, and little proof of uplift.

Microsoft has opened its Copilot harness to enterprises through Foundry. The managed agent loop is the right idea. But you cannot bring your own model or change harness later, and anyone building for the long term should pause.

Google has opened Connected Apps to developers, letting brands run their own services inside AI Mode and Gemini. Like Google Base twenty years ago, the early movers are likely to get outsized visibility. Here is where to start.

Black Friday is 27 November and Cyber Monday follows on 30 November. Here is the classic SEO checklist to run now, plus what to do to stay visible when shoppers ask an AI assistant instead of Google.

Announced at Google I/O 2026, Universal Cart is sold as "an intelligent shopping cart and your new hub for shopping on Google". But what does that really mean, and more importantly, how will it impact your eCommerce business?

With the release of Meta's CLI last week, Frontier AIs can now directly access the majority of Paid Media spend directly, giving performance marketers a critical cutting edge in ROAS optimisation.

UK eCommerce conversion rates dipped in mid-March 2026 and rebounded quickly. Learn how promotions, payday, AI-driven shopping journeys, and travel spending affect online buying behaviour.

How we can join Search Console and Google Ads for Unified Search Insights

We have seen an incredible shift in search optimisation dynamics over the last twelve months.

Google has launched a new protocol for agentic shopping and we deep dive the opportunities and risks associated with early mover adoption.