Why Does Page Speed Matter?
Google have announced the move to mobile-first indexing in March 2021, and with it comes ambitious new targets for page loading speeds of sub-one second.
Brands that don’t meet the target and are slower than their competitors are likely to drop out of the top three in place of their competition. Similarly, brands that are fighting to achieve top rankings but have a slower page speed than current top results will see a negligible impact from their efforts.
In short, page speed should now be at the top of the development list for every brand with a stake in website performance.