The Value of Attribution in UK Retail

How attribution is emerging as a keystone technology for marketers

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Our latest survey delves into the challenges faced by retail marketing professionals around accurate reporting in a time of increased scrutiny and where attribution fits into the picture.

So, grab a cup of tea, download the full report and enjoy.

A few key notes:

  • 150 retail marketing professionals from online UK retailers with a minimum digital marketing spend of £500,000 p/a surveyed
  • 98% of respondents consider attribution to be at least ‘somewhat important’
  • 75% of respondents concerned about channel saturation in Google and Facebook
  • This field is for validation purposes and should be left unchanged.

Attribution is broken, and it’s screwing up your entire approach to digital marketing.

TRUSTED BY CLIENTS IN OVER 32 GLOBAL MARKETS