A quick guide to Corvidae reports
Corvidae reports are refreshed daily as standard (or hourly if you prefer) and are available for live access through our portal and API endpoints at any time.
Attributed Performance Vs Last Click
This report shows how an attributed view changes your picture of channel effectiveness.
Incorporating offline, and with a 2 year lookback, see how your revenue actually stacks up by channel.
Channel Contribution & Effectiveness
A key report to allow reallocation of budgets to drive overall conversions at lowest ROI.
Shows each channel’s attributed revenue and media spend/cost
Conversion Path Explorer
This report shows what the largest conversion blockers are, and the behaviours of cohorts across channels to see if adjusting channel exposure will affect conversion numbers.
Household Impacts (Video)
This is a valuable report for optimising linear spend. Allows the marketer to challenge the effectiveness of individual slots or channels.
Also available for Audio.
Page Value Explorer
This report shows the attributed value of every page on site, and its effectiveness at converting customers. Valuable for finding the most important content to improve onsite.
Project Imcrementality Explorer
Map your marketing performance directly to projects run in-house or by your agencies. Set and forget KPI measurement ensures your time is spent on the most important projects.
Unify your measurement of Paid & Organic search to align strategies and completely eliminate unnecessary cannibalisation.
If you are an SEO or trying to build multichannel content and outreach it effectively, this report includes unique metrics.