Stop cleaning your analytics data. Rebuild it.
Corvidae dramatically improves the quality of your marketing data, connecting individual customer journeys across all your marketing channels.
Build a complete customer view
Accurate marketing data allows multi-touch attribution models to perform as they were intended. In addition to this rebuilt data, Corvidae’s unified customer view includes probabilistic modelling, which predicts the likelihood of conversion at all points on the journey – granting you the ability to deploy more powerful customer acquisition feeds.
Onboarding Process
Step One
Discover
Our personalised onboarding includes a thorough discovery phase, including data audits to ensure robust, ongoing data capture. Our experienced team are authentic specialists in their fields, too, so you can rest easy knowing your data attribution is being rebuilt by the experts.
Step Two
Ingest
Corvidae’s insights are founded on clickstream data (including two-year lookback) from mainstream analytics platforms, such as Adobe Analytics and Google Analytics 360. We will also deploy Corvidae’s own data collection tag if you don’t use Adobe or Google.
Step Three
Rebuild
- First, we store your raw and processed data on secure, GDPR-compliant cloud storage
- We rebuild the raw data using a mix of machine learning processing and data analysis
- Machine learning then reveals the value of the various channels in your customer journey funnel
Step Four
Join
Corvidae stiches together individual touchpoints of clickstream data, ordered by sessions, into a customer view. We combine sessions to show the entire customer journey path, and all data is pseudonymised for GDPR compliance.
Step Five
Model
Custom machine learning models result in an accurate, scientific attribution model for all your marketing channels, empowering you to effectively re-evaluate your spend by channel and predict individuals’ likelihood of conversion at each touchpoint on their customer journey.
Step SIx
Automate & Report
Dynamic API endpoints and hourly model refreshes mean customer data can be embedded in any tech stack. You’ll also gain access to our multichannel performance marketing suite – learn more about Corvidae reports.