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Attribution models for international expansion
QueryClick

Attribution models for international expansion

At QueryClick we have over a decade of experience working with multinational brands, supporting their digital marketing efforts in more than thirty markets worldwide. Over the last three years we have developed machine learning tools...

Brands plan to increase programmatic spend

Brands plan to increase programmatic spend

The digital marketing challenger agency, QueryClick, has released its Programmatic Ad Fraud Transparency report, revealing a crisis of confidence in the digital advertising industry.

AdWords changes in 2016

AdWords changes in 2016

With the holiday season just around the corner, what improvements have Google made to AdWords in 2016 to help advertisers really make the most of the busiest time of year?